Sailfish WebServicesWeb apps & integrations
South Florida · Custom marine web apps

Custom integrations that run your marine business.

Your listings, bookings, orders, and customers live in a dozen disconnected tools. We build the custom apps and integrations that stitch them into one fast, automated system, so nothing falls through the cracks.

Why it matters

What's quietly draining your hours.

Listings entered twice

Re-keying inventory from YachtWorld or Boat Trader into your site by hand is slow, stale, and error-prone.

Bookings in silos

When Dockwa, your calendar, and your CRM do not talk, double-bookings and missed leads are inevitable.

Data you can not see

Without connected analytics, you are guessing which channels actually bring paying customers.

Manual busywork

Every task a staffer copies between tabs is a task an integration should be doing for free.

What we do

What we build.

Listing feed sync

Pull YachtWorld and Boat Trader inventory into your site automatically, always current.

Booking integrations

Connect Dockwa, reservations, and online ordering into one clean, unified flow.

CRM & automation

Route every lead and order into your CRM and trigger the follow-ups automatically.

Analytics & GA

Wire up Google Analytics and dashboards so you see what is actually driving revenue.

Custom web apps

Quote tools, calculators, and portals built to fit exactly how you operate.

APIs & payments

Secure payment, calendar, and third-party APIs integrated and maintained end to end.

How we do it

One Connected System Instead of a Dozen Disconnected Tools

The integration problem

Most marine businesses run on a stack that never talks to itself. Listings live in YachtWorld, slips in Dockwa, orders in a POS, customers in a spreadsheet, payments in Stripe, and email somewhere else. Every gap between those tools is a job someone does by hand — re-keying a booking, copying an inventory change, reconciling a payment, chasing a lead that fell through a crack. That manual work is slow, error-prone, and it does not scale when the season gets busy.

We close those gaps. Using the APIs these platforms already expose, we build the integrations that move data automatically — so a change in one place shows up everywhere it should, without a person in the loop.

What we build

Integrations are the connective tissue: syncing inventory, bookings, CRM records, and payments between systems so your numbers always agree. When an off-the-shelf tool cannot do what you need, we build the custom app instead — a booking flow, an ordering system, or a member and customer portal designed around how your business actually runs.

The goal is always the same: one fast, automated system where data flows on its own and your team stops doing the computer's job. If you can name the tools you are stitching together by hand today, send them over with your site for a free audit and we will map where the automation belongs.

Questions

Web app & integration questions

What can you actually integrate?

If a platform has an API — and most modern ones do — we can likely connect it. That covers listing sites like YachtWorld and Boat Trader, booking tools like Dockwa, payment processors like Stripe, CRMs, email platforms, and POS systems. Where there is no clean API, we find another reliable path. Tell us your stack during a free audit and we will tell you what is realistic.

How much does a custom app or integration cost?

Integrations vary widely with the number of systems and how cleanly they expose data; a custom app is a larger investment than a single connector. We scope each piece to the manual work it removes, so the spend maps to real time saved. See our marine website cost guide for context, then send your details for a free audit and a real number.

How long does an integration project take?

A single, well-documented API connection can be built and tested in a couple of weeks; a custom booking flow, ordering system, or portal takes longer because it is real software that needs design, building, and thorough testing. We stage the work so you see value early rather than waiting for one big launch. Timelines are tied to scope and shared up front.

Do these apps run on WordPress?

Often yes — WordPress makes a solid, ownable foundation for portals, booking, and integrations, and it is what we build most marine sites on. When a job calls for a standalone app or a dedicated service, we build that and connect it to your site cleanly. Either way you own the code. See our marine WordPress development for how we build the base.

Will an integration break when a tool updates?

Well-built integrations are resilient — we build against documented APIs, handle errors gracefully, and monitor for failures rather than assuming things keep working. When a platform changes its API, integrations may need maintenance, which is why we offer ongoing support. The alternative — manual re-keying forever — costs far more in time and errors over a season.

Do I own the custom app you build?

Yes. You own the code, the data, and the accounts it runs on. We build on standard, open technology with no proprietary lock-in, so you are never trapped and never paying rent on your own system. If you ever bring development in-house or move on, everything transfers to you. Send us your current setup for a free audit to see what is worth building.

Free · 15 seconds · no signup

See how your site scores against the fleet.

We grade your speed, mobile experience, SEO, and local visibility, then map where automation wins you the most time.

Free. No signup. We run a real mobile render and grade what search engines and customers see.

Sailfish score
Ready when you are
yourbusiness.com
Enter your site above then run
Speed & Core Web Vitals measured
Mobile, SEO & local signals graded

Ready to let the system do the rowing? Let's connect it all.

Start with a free audit, or a 15-minute call. No jargon, no pressure.