New and used boat buyers shop your lot from a phone before they ever visit it. We build fast, mobile-first dealership websites with inventory that syncs itself from your DMS and listing portals, so every unit is live, current, and one tap from a lead.
Units you sold last week are still listed and the new arrivals are not. Buyers call about boats you do not have, and never hear about the ones you do.
Every unit gets typed into the DMS, then Boat Trader, then the website. Something is always wrong somewhere, and it is usually the price.
Dealer-platform templates ship with a hundred units of oversized photos and a dozen scripts. On a phone at the boat show, that is a spinner and a bounce.
When your own site cannot search, filter, or capture an inquiry, the buyer finishes the job on Boat Trader and you pay for the lead you already had.
We connect your dealer management system or portal feed so units, prices, photos, and status flow to the site automatically.
Inventory grids and unit pages tuned to open in under a second on a phone with two bars, not just on the showroom wifi.
Filter by brand, length, hull type, price, and new vs. used, with compare and saved units so shoppers keep browsing your lot.
Quote, trade-in, financing, and test-ride requests on each unit page, routed to your sales team and CRM instantly.
Dedicated pages for every line you carry, structured to rank for the brand and model searches buyers actually run.
Get found for the dealership, brand, and used-boat searches in your market, with the technical foundation to rank listings on their own.
A marine dealership website is an inventory system with a brand wrapped around it. The dealers winning online are not re-typing units into three places. Their DMS or listing feed is the source of truth, and the website reads from it: new arrivals appear within the hour, sold units retire on their own, and a price change made once shows up everywhere. We build that plumbing for boat dealers on whatever system you already run — Dealer Spike / LeadVenture, Lightspeed, DX1, Boats Group, or a plain CSV export — and map every field into a proper unit page: brand, model, year, length, engines, hours, price, status, and the full gallery.
Dealer-platform templates are notoriously heavy: hundreds of oversized photos, a dozen tracking scripts, and a filter that reloads the page. We build lean, custom WordPress instead. Images are resized and lazy-loaded automatically, the inventory grid filters instantly without a reload, and every unit page opens in under a second on a two-bar connection. That speed is what search engines measure, and it is what a buyer comparing three centre consoles on a Saturday afternoon actually feels.
A synced listing that dead-ends is a wasted impression. Each unit carries a short inquiry, a trade-in estimate request, a financing pre-qualification, and a schedule-a-sea-trial button, routed to your sales team and CRM in real time. Brand pages for every line you carry, a used-boat section, and service and parts pages give the site the structure to rank for dealership, brand, and model searches in your market, not just your own name.
Send us your current dealership site and we'll run a free audit — load speed, inventory UX, feed setup, and local visibility — and show you exactly where buyers are dropping off.
Yes — that is the core of a dealer build. We connect to the export or API from your DMS or listing platform (Dealer Spike / LeadVenture, Lightspeed, DX1, Boats Group / BoatWizard, or a scheduled CSV or XML feed) and render every unit on your own site automatically, with photos, specs, pricing, and sold status kept current. Our dealer inventory feed guide walks through the options.
Volume and mix. A dealership carries new units from one or more OEM lines plus a rotating used inventory, often with service, parts, and financing on the same site. That means brand pages, new-versus-used structure, and a much larger, faster-turning inventory than a brokerage. The engine is similar — feed-driven listings and fast pages — but the architecture is built around lines and units, not individual vessels. We also build yacht broker websites if that is closer to your model.
Most dealer builds land in the mid-four to low-five-figure range depending on inventory volume, how many systems we integrate, and whether you need financing, trade-in, or parts e-commerce. A single-location dealer with one feed costs far less than a multi-store group with several OEM lines. See our marine website cost guide, or send your site for a free audit and we'll scope it honestly.
Yes. Most manufacturers publish dealer web guidelines for logos, model naming, imagery, and disclaimers, and many offer co-op reimbursement for compliant sites. We build brand and model pages to those standards and keep the manufacturer assets current, so the site qualifies for co-op and represents each line the way the OEM expects.
Absolutely, and you should — the portals have reach. The point is that your own site should carry the same inventory, search better, load faster, and capture the lead directly, so the buyer who finds you on a portal finishes on your domain instead of theirs. One feed can supply both.
Typically six to ten weeks. A clean design with one inventory feed sits at the shorter end; multiple OEM lines, parts e-commerce, or migrating years of unit history push it longer. We stage the work so you review the inventory templates and lead forms early rather than at the finish.
You own everything — the WordPress site, the design, the content, and the domain, with no per-unit fee and no platform lock-in. If you ever move on, it goes with you. That is a real difference from dealer-platform subscriptions where the site disappears when the contract does.
We grade your speed, mobile experience, SEO, and local visibility against the dealers competing for the same buyers.
Free. No signup. We run a real mobile render and grade what search engines and customers see.
Start with a free audit, or a 15-minute call. No jargon, no pressure.